Everybody is creative and everyone is an innovator. By encouraging diversity in opinions and backgrounds, we can find better solutions and go further.

But, in many organisations, great ideas are too often reserved to the ‘creatives’. And many so-called ‘non creatives’ are often stuck in organisations that doesn’t allow them to even try to be creative.

How can we release everyone’s creative confidence? And how to shape organisations to embrace collective innovation?

Here a 4 great talks to inspire you.

David Kelley: How to build your creative confidence

“I am just not the creative type.”
How can we stop the world to be devided between creatives and non creatives? David Kelley is on a mission to help people to build their confidence to create and to fight the fear of judgement.


Linda Hill: How to manage for collective creativity

Linda Hill explains how to unlock the creativity from everyone in the company, not just the ‘creatives’. She provides a new definition of ‘a leader’ in the context of innovation: a social architect, someone that creates a place where people will be willing to do the hard work of problem solving, and somewhere to belong.


Tom Wujec: Got a wicked problem? First, tell me how you make toast

By asking people to draw the process of making toast, Tom Wujec uses a simple exercise to show the power of collective visualisation. He explains how to integrate the diversity of everyone’s individual point of view and how you can build on top of everyone’s ideas. This works very well with the process of making toast but it works as well with a vision, an organisation, a customer experience, etc.


Bob Allen: We are all innovators

Are we all innovators? Bob Allen expalains the different attitudes you have to embrace to make innovation happen.



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