Clémence Debaig
Author Archive

Clémence Debaig

Head of UX at lowcostholidays, innovation agitator, founder of Shake Up ID. Serial entrepreneur, geek, dancer, knitter, bike lover.

UX evangelisation - people gathering around personas - group - collaboration
Learnings

Yesterday evening, I was attending the very interesting Service Design Meet Up in London. One of the great things about this meet up is that, after the talks, a couple of people can share some of the issues they are facing in their current job and ask the audience for

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4 inspiring talks - release creativity and embrace collective innovation
Inspirations

Everybody is creative and everyone is an innovator. By encouraging diversity in opinions and backgrounds, we can find better solutions and go further. But, in many organisations, great ideas are too often reserved to the ‘creatives’. And many so-called ‘non creatives’ are often stuck in organisations that doesn’t allow them

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User research on a budget - interviews
Learnings

This post is part of our series of articles: User research on a budget User interviews are the best way to understand the motivations of your users, their needs and habits. They will help you to build rich personas, relevant user journeys and consolidate your product strategy. This guide will

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From user research to a product roadmap - framework
Learnings

That’s it, your user research is done and you have found plenty of insights. (Well done!) But how to sort them? How to transform them into actions? Where to start? It’s always difficult to pick the right insight to address first and to find an agreement among teams. It’s also

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Style guide - management tool
Thoughts

Why a style guide? A style guide will give you a common language for designers, developers, product managers, marketing and external agencies. It is also a must-have to work on consistency on your digital product around all your media channels. Yes, it might be tricky to do it the right

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How to recruit participants with no budget - user research - usability testing - interviews
Learnings

This post is part of our series of articles: User research on a budget. That’s it, you are ready to start your user research. You know what you are looking for, but now you need some participants. If you are really desperate, you can always ask your family, your friends

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User research on a budget - Guerilla research - Money - Arm wrestling
Learnings

” User research is important but it’s so expensive! “ ” Our company is too young to spend time with our users, and we don’t have the budget.” ” I am the only designer in this company and I have no time and no budget, so there is no way I can

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fail-fast-outdated-shake-up-id
Thoughts

If you are working in innovation, you probably have already heard that failing fast is the key to success. But, seriously, do you find failure easy to deal with? I don’t… So, it’s time to forget about failure and start thinking about experiment instead!   WHY FAILING FAST IS IMPORTANT Fact: 70%

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