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Learnings

product owner - 5 qualities
Learnings

It’s challenging hiring the best possible product owners. It’s very easy to talk the talk in the world of product. Any interviewee can explain the difference between the ROI, an MVP and your NPS! But how do you sort the wheat from the chaff when it comes to picking the best possible

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Visual thinking - Big mapping - Meeting
Learnings

Couple of months ago, I did this figure to show the relationship between UX design and the other entities of my agency. At first, they found it a bit pretentious to place my job at the center. I don’t have the pretension to claim that we are more important than

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UX evangelisation - people gathering around personas - group - collaboration
Learnings

Yesterday evening, I was attending the very interesting Service Design Meet Up in London. One of the great things about this meet up is that, after the talks, a couple of people can share some of the issues they are facing in their current job and ask the audience for

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User research on a budget - interviews
Learnings

This post is part of our series of articles: User research on a budget User interviews are the best way to understand the motivations of your users, their needs and habits. They will help you to build rich personas, relevant user journeys and consolidate your product strategy. This guide will

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From user research to a product roadmap - framework
Learnings

That’s it, your user research is done and you have found plenty of insights. (Well done!) But how to sort them? How to transform them into actions? Where to start? It’s always difficult to pick the right insight to address first and to find an agreement among teams. It’s also

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How to recruit participants with no budget - user research - usability testing - interviews
Learnings

This post is part of our series of articles: User research on a budget. That’s it, you are ready to start your user research. You know what you are looking for, but now you need some participants. If you are really desperate, you can always ask your family, your friends

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User research on a budget - Guerilla research - Money - Arm wrestling
Learnings

” User research is important but it’s so expensive! “ ” Our company is too young to spend time with our users, and we don’t have the budget.” ” I am the only designer in this company and I have no time and no budget, so there is no way I can

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Roadmap
Learnings

Top tips for getting stakeholders and delivery partners to buy in and become advocates. As every product manager will know, innovation needs money and buy-in. It doesn’t matter how minimal your minimum viable product is, someone else may have to pick up the bill. And you’ll need the help of

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