” User research is important but it’s so expensive! “
” Our company is too young to spend time with our users, and we don’t have the budget.”
” I am the only designer in this company and I have no time and no budget, so there is no way I can do some user research… “
No, user research doesn’t have to be an arm wrestling. And budget is never a good excuse to not talk to your users.
User centric design is not necessarily expensive and getting insights from your (future) users will help you to improve your user experience and grow your business.
Most of the time user centric design is not a matter of budget, it’s a matter of culture. And the best way to prouve the benefits of user research, is to start doing it. Start with nothing: no budget and not a lot of time. And start collecting insights.
We have prepared for you a series of articles to give you the best tips to get the most of your guerilla user research with (almost) no budget.
Before you start, here are some general tips to help you in this journey:
- Any user research is better than no user research at all
And, probably, if there is no budget for this in your company, that must mean that no one has done this before, so you don’t need some fancy user testing, you don’t need to be extremely precise or scientific, you just need to identify the big issues.
- Before starting anything, be sure to know what you are looking for
Set a goal for your research. And then pick the right method to get the right insights to answer your question.
- Do a screening of your testers
Yes, I said earlier that any user research is better than no user research at all. But… Be sure that you interview people that might use your product or pick someone that hate your product, but do it on purpose. It is always easier to ask your friends to help you on a project than to find a stranger that matches your customer target. But doing a quick screening will ensure you to have the right insights.
- Collect evidences and user quotes. Videos are a powerful tool.
Analysis is important, but if you want to win the heart of other stakeholders, show a real user in action or talking about your product. And your job here is done. So if you can, record you sessions, take photos, write quotes, and so on.
Where to start
- Define what you are looking for and your first hypothesis
- Pick the right method
- Organise your research
- Sort your insights and analyse
- Share your results and show some users in action
- Transform your insights in projects
- Start again!
In the next articles
In the next articles, we will share the best tips on those user research methods:
- Users recruitment
How to recruit the best participants quickly with no budget
- User interviews
Understanding motivations, needs and behaviors
- Concept testing
Testing a new idea / a new design early in the project, looking for preferences and improvements
- Usability testing
Identifying pain points and new opportunities
- Competition testing
Identifying best practices and common patterns on the market
- Online surveys
Getting statistical insights on behaviours and preferences
Understanding the journey and identifying the issues or underperforming pages
- Social (Product review / Facebook / Twitter / Trust Pilot)
Getting feedback on your brand or your product and identifying the painful areas in your experience
If you want us to cover other methods, or if you want to write about this, please leave us a comment.