” User research is important but it’s so expensive! “
” Our company is too young to spend time with our users, and we don’t have the budget.”
” I am the only designer in this company and I have no time and no budget, so there is no way I can do some user research… “


No, user research doesn’t have to be an arm wrestling. And budget is never a good excuse to not talk to your users.

User centric design is not necessarily expensive and getting insights from your (future) users will help you to improve your user experience and grow your business.

Most of the time user centric design is not a matter of budget, it’s a matter of culture. And the best way to prouve the benefits of user research, is to start doing it. Start with nothing: no budget and not a lot of time. And start collecting insights.

We have prepared for you a series of articles to give you the best tips to get the most of your guerilla user research with (almost) no budget.


First tips

Before you start, here are some general tips to help you in this journey:

  • Any user research is better than no user research at all
    And, probably, if there is no budget for this in your company, that must mean that no one has done this before, so you don’t need some fancy user testing, you don’t need to be extremely precise or scientific, you just need to identify the big issues.
  • Before starting anything, be sure to know what you are looking for
    Set a goal for your research. And then pick the right method to get the right insights to answer your question.
  • Do a screening of your testers
    Yes, I said earlier that any user research is better than no user research at all. But… Be sure that you interview people that might use your product or pick someone that hate your product, but do it on purpose. It is always easier to ask your friends to help you on a project than to find a stranger that matches your customer target. But doing a quick screening will ensure you to have the right insights.


Where to start

  1. Define what you are looking for and your first hypothesis
  2. Pick the right method
  3. Organise your research
  4. Sort your insights and analyse
  5. Share your results and show some users in action
  6. Transform your insights in projects
  7. Start again!


In the next articles

In the next articles, we will share the best tips on those user research methods:

  • Concept testing
    Testing a new idea / a new design early in the project, looking for preferences and improvements
  • Usability testing
    Identifying pain points and new opportunities
  • Competition testing
    Identifying best practices and common patterns on the market
  • Online surveys
    Getting statistical insights on behaviours and preferences
  • Analytics
    Understanding the journey and identifying the issues or underperforming pages
  • Social (Product review / Facebook / Twitter / Trust Pilot)
    Getting feedback on your brand or your product and identifying the painful areas in your experience


If you want us to cover other methods, or if you want to write about this, please leave us a comment.



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