The best of what we’ve read on the web this week.

 

Talking tech with non tech people

“Explaining complex software to customers who may not have a technical background certainly has its challenges. Frustration for both parties is just one misinterpreted comment away. That’s why it’s really important to get it right every time.”

A great article from Intercom on how to explain technical stuff to your customers and how to speak the same language. 4 tips inside.

Read “Talking tech with non tech people on Intercom’s blog

 

The perils and benefits of A/B testing

W. Edwards Deming said, “In God we trust, all others bring data.” AB experiments generate data, and data settles arguments.

How A/B testing can make an excuse on not taking decisions or not looking for the next great idea.

Read the The perils and benefits of A/B testing on the blog of Casey Winters

 

Pizza box that transforms into a video projector

Pizza and movie works so well together that Pizza Hut created a pizza box that can be transformed in a video projector. Remove the pre-cut hole and insert the lens provided. Put your phone inside the box, and enjoy your movie! Awesome campaign.

See the demo of “Pizza Hut’s ‘World’s First’ Pizza Box Transforms Into A Movie Projector”

 

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1 Comment

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