The best of what we’ve read on the web this week.
Talking tech with non tech people
“Explaining complex software to customers who may not have a technical background certainly has its challenges. Frustration for both parties is just one misinterpreted comment away. That’s why it’s really important to get it right every time.”
A great article from Intercom on how to explain technical stuff to your customers and how to speak the same language. 4 tips inside.
The perils and benefits of A/B testing
W. Edwards Deming said, “In God we trust, all others bring data.” AB experiments generate data, and data settles arguments.
How A/B testing can make an excuse on not taking decisions or not looking for the next great idea.
Pizza box that transforms into a video projector
Pizza and movie works so well together that Pizza Hut created a pizza box that can be transformed in a video projector. Remove the pre-cut hole and insert the lens provided. Put your phone inside the box, and enjoy your movie! Awesome campaign.